The Merchants of Cool (Frontline)
Merchants of Cool Frontline Documentary
The Merchants of Cool is a powerful Frontline documentary film on marketing popular culture to teens now available to view online. Correspondent Douglas Rushkoff takes the viewer inside the world of "cool" and takes a hard look at pop culture, media and society. This report on marketing popular culture to teens Ad executives and PR insiders go "cool hunting" in the underground world of teen trends and what they find and exploit creates a powerful media tool for the merchants of cool. This insightful look at how media, culture and adolescent entitlement collide was made at the cusp of the millenium, but is still relevant in today's face paced and converging world of social media and pop culture.
