Go Ahead, Rationalize. Monkeys Do It, Too. By John Tierney
This self-delusion, the result of what's called cognitive dissonance, has been demonstrated over and over by researchers who have come up with increasingly elaborate explanations for it. Psychologists have suggested we hone our skills of rationalization in order to impress others, reaffirm our "moral integrity" and protect our "self-concept" and feeling of "global self-worth."
I Am, Therefore I Rationalize By John Tierney
Since writing about the newly discovered ability of monkeys to rationalize, I've gotten reactions to the experiment from some other experts in cognitive dissonance. Some of them find the new research with monkeys intriguing but say it doesn't explain the complicated forms of rationalization employed by human primates.

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